Earthquake Warning California Businesses Toolkit

 

The California Governor’s Office of Emergency Services (Cal OES) invites Californians and visitors to join the Earthquake Warning California’s “Don’t Get Caught Off Guard” earthquake early warning awareness campaign.

 

Earthquakes can and will happen throughout California. Earthquake Warning California provides no-cost tools — the MyShake App, Android Earthquake Alerts, and Wireless Emergency Alerts (WEA) — to supplement existing resources and give users a few extra moments to take cover and warn others before an earthquake. Understanding how to recognize alerts and what to do when receiving a warning is critical.

 

Cal OES is urging businesses to help spread the word about the importance of being earthquake prepared, how businesses can now receive earthquake warnings and understand the capabilities of Earthquake Warning Californiaresources, as well as know what to do when an earthquake warning goes out.

 

To receive monthly updates on earthquake preparedness news, events, technology, and other resources, sign up for our e-newsletter at earthquake.ca.gov.

 

The following information can be tailored and shared with friends, family, and others via newsletters, social media posts, and email blasts. For questions email earthquakeinfo@caloes.ca.gov.

Newsletter Language

Share the text below through email, newsletters, or other channels. Personalize it as needed.

 

Did You Know? Most Californians say they are very or somewhat knowledgeable about the steps they can take to prepare for a natural disaster such as an earthquake, yet 60% remain highly concerned about the potential impact of a disaster on their household. To ensure all Californians are prepared, the California Office of Emergency Services (Cal OES) recently launched the “Don’t Get Caught Off Guard” campaign to promote awareness of critical earthquake warning resources available at no-cost through Earthquake Warning California.

 

Earthquake Warning California’s “Don’t Get Caught Off Guard” campaign is a statewide education effort to help the public learn about earthquake warning tools and resources. Cal OES, in collaboration with the California Integrated Seismic Network Partners from United States Geological Survey (USGS), University of California – Berkeley (UCB), California Institute of Technology (Caltech), and California Geological Survey (CGS) launched the nation’s first State Earthquake Early Warning System in October of 2019. The system uses ground motion sensors and sensors in smartphones to detect an earthquake before humans can feel it and issues a ShakeAlert® Message in real time so they can take cover before shaking happens. An earthquake warning can provide additional life-saving seconds for people to Drop, Cover, and Hold On.

 

Earthquake Warning California resources include:

  • Information about constructing an emergency plan
  • How to protect yourself and your family before, during and after an earthquake
  • Android Earthquake Alerts developed in partnership with Cal OES and USGS
  • The MyShake App — a smartphone app developed in partnership with Cal OES and UC Berkeley that can provide users with a few seconds of notification that shaking is about to occur
  • Wireless Emergency Alerts (WEA) — free notifications delivered to cell phones in emergency situations
  • Information for business sectors to plan for life-saving actions in the event of an alert, such as safely slowing mass transit systems, powering down equipment, or bringing elevators to an emergency stop
  • Links to the California Integrated Seismic Network Partners for additional technical and system information

 

To learn which resources are available to you and how to react, visit www.earthquake.ca.gov. There, you can also sign up for Earthquake Warning California monthly e-newsletter with the latest news and information about California’s earthquake warning system.

Social Media (Graphics)

The following can be tailored and used on personal social media pages or by organizations to help spread awareness about Earthquake Warning California. Hashtags (#) help others looking for information to see trending posts, while using the @ symbol tags other organizations (use @Cal_OES for Twitter and @CaliforniaOES for Facebook).

  • Are you prepared for the next #earthquake? (Insert @Name of Your Business) encourages our customers to take advantage of free resources and tools from @Cal_OES on earthquake.ca.gov.
  • ⚠️What’s your plan if an #earthquake strikes?⚠️ Plan ahead and learn about earthquake warnings at earthquake.ca.gov.
  • Are you prepared for an earthquake if it strikes while working from home? In the office? Check out earthquake.ca.gov for resources to keep you safe where you live, work, and play.
  • Are your #employees prepared for an earthquake if it strikes? Check out earthquake.ca.gov for resources to keep your business and employees safe.
  • Is your small #business resilient and have an emergency plan for a natural disaster like an earthquake? Visit earthquake.ca.gov to learn more.
  • The @Cal_OES #MyShake App, #AndroidAlerts, and #WEA can help you stay safe before the ground begins shaking. (Insert @Name of Your Business) is proud to be helping our employees be prepared! 🙌
  • More than half of businesses say they do NOT have a disaster plan in place. (@Name of Your Business) is excited to exclude ourselves from that number! Don’t get caught off guard: check out earthquake.ca.gov for no-cost resources.
  • #Earthquake Preparedness Checklist:
  1. Visit earthquake.ca.gov 🖥️
  2. Learn about earthquake warnings from the #MyShake App, #AndroidAlerts, and #WEA
  3. Ensure emergency warnings are enabled on phones 📱
  4. Add earthquake warnings to your emergency plan
  5. Spread the word! 📣

E-Blast Language

The following can be copy/pasted into an email for internal staff communications. The following information is geared towards employees, but please tailor for additional internal audiences as appropriate.

 

Are you prepared for an earthquake?

 

Earthquakes can happen anywhere at any time. To help keep individuals and families safe in an earthquake, the California Governor’s Office of Emergency Services (Cal OES) recently launched a public education campaign to help increase awareness of Earthquake Warning California. This education effort includes outreach to the general public to help educate them about technology that can help them stay safe and mitigate risk in an earthquake.

 

Earthquake Warning California’s “Don’t Get Caught Off Guard” campaign is a statewide education effort to help the public learn about earthquake warning tools and resources. Cal OES, in collaboration with the California Integrated Seismic Network Partners from United States Geological Survey (USGS), University of California – Berkeley (UCB), California Institute of Technology (Caltech), and California Geological Survey (CGS) launched the nation’s first State Earthquake Early Warning System in October of 2019. The system uses ground motion sensors and sensors in smartphones to detect an earthquake before humans can feel it and issues a ShakeAlert® Message in real time so they can take cover before shaking happens. An earthquake warning can provide additional life-saving seconds for people to Drop, Cover, and Hold On.

 

Earthquake Warning California resources include:

  • Information about constructing an emergency plan
  • How to protect yourself and your family before, during and after an earthquake
  • Android earthquake alerts developed in partnership with Cal OES and USGS
  • The MyShake App — a smartphone app developed in partnership with Cal OES and UC Berkeley that can provide users with a few seconds of notification that shaking is about to occur
  • Wireless Emergency Alerts (WEA) — free notifications delivered to cell phones in emergency situations
  • Information for business sectors to plan for life-saving actions in the event of an alert, such as safely slowing mass transit systems, powering down equipment, or bringing elevators to an emergency stop
  • Links to the California Integrated Seismic Network Partners for additional technical and system information

 

We encourage you and your family and support network to become familiar with earthquake preparation resources at earthquake.ca.gov. Plan and practice to respond in the event of an earthquake in a variety of situations, including industry-specific information. Sign up for the MyShake App, Android Earthquake Alerts, or WEAs, and get familiar with their visuals, sounds, and vibrations.

 

You can also sign up to receive monthly e-newsletters with the latest news and information about earthquake warnings, new materials, virtual presentations, social media posts and other resources on Cal OES’ website. For more information visit earthquake.ca.gov or email earthquakeinfo@caloes.ca.gov.